THANK YOU!

Art Melbourne 2011 Exhibitors

On behalf of the show management team

Congratulations

to all on a successful Art Melbourne 2011.

14,102 art lovers joined us over the 4 day period, with a visitor spend of more than $3,000,000.00

• 126 participating exhibitors
• 2249 artworks sold
• Highest value work was $16,000.00
• An average of 17 artworks were sold per exhibitor
• Start had a smashing 99% sales per stand rate
• The number of buyers increased by 10% from 2010
• Over $175,000.00 marketing spend

REBOOK FOR 2012 (24-27 May)

We would very much like to invite you to take part in next year's fair, and so are offering the exclusive opportunity to rebook at your 2011 rate. This offer will only be valid until 30 June at which time the new 2012 rates will then apply (see rebook contract attached for further information). Please do not hesitate to contact Tamsin Roberts, Art Fair Director, on tamsinr@singlemarketevents.com.au should you have any questions.

Please note that this is for exhibitors in the main show sector only. Conditions apply for Start and Reach.

OPENING NIGHT AT ART MELBOURNE 2011...

Art Melbourne, Melbourne's Affordable Art Fair, hosted over 2,600 guests Opening Night at the Royal Exhibition building, Carlton, Thursday 19 May 2011 5-9pm. With live jazz from The Melbourne International Jazz Festival, the vibrant crowd browsed the thousands of original work on offer, sipping on complimentary drinks courtesy of Innocent Bystander and Trumer Pills and Tappeto.

MARKETING FLASHBACK...

With so much opportunity for visibility in Melbourne, we structured a strategic campaign with a strong outdoor focus on moving trams, City of Melbourne Flags and major billboard sites.

With a city that encourages as much mobility with public transport, bikes and walking, we felt that the wallpaper effect successfuly supported all other key elements of the campaign, achieving a broad and valuable audience.

• Print: magazine, newspaper
  Strong Online presence: online advertising, facebook, twitter
  Distribution: flyers and complimentary tickets
  PR: achieved PR was a 50% increase on 2010

We would love to hear your feedback...

As an exhibitor, your feedback is integral to the growth of the fair. Attached is a short questionnaire that we would appreciate you completing at your convenience. Please return using one of the following;

• E mareem@singlemarketevents.com.au 
  M 35/94 Oxford Street, Darlinghurst, NSW, 2010
  F +61.2.9357.7507

Don't miss The Melbourne International Jazz Festival 4-13 June 2011.

Over 100 free and ticketed concerts, masterclasses, family concerts and children's activities will entertain, inspire and engage almost 200,000 Australians of all ages and cultural backgrounds between June 4-13 2011.

The ten-day program will bring over 400 international and Australian artists to Melbourne to perform in some of the city's most iconic spaces.

melbournejazz.com

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