Our Philosophy

GOOD ART DOESN'T HAVE TO BE EXPENSIVE. Art Melbourne provides galleries with new clients through a professional and unintimidating environment for a captive audience to buy quality art work at attractive prices.

With our philosophy to make art accessible to everyone, our model attracts a large audience of art interested visitors every year.

Galleries can present exclusive opportunities to collectors to acquire smaller or editioned work by established artists and to have privileged access to work by emerging artists.

The History

After 9 years, Art Melbourne has established its self as the only platform in Australia to present a broad range of art in a non intimidating atmosphere to an upwardly mobile, high net worth, art interested audience in the tens of thousands.

Art Melbourne offers the opportunity for galleries and visitors to be exposed to the excitement that is the visual arts in Melbourne today. With a refresh in 2012, Art Melbourne promises to be even more dynamic and energetic than ever before with new features and new objectives; Art Melbourne brings you what is hot, what is happening and what you want.

The Need For Change

On the back of a marketing campaign valued at over $300,000, Art Melbourne 2011 wallpapered the city and delivered the 14,000 plus audience it had promised. We know that good art doesn't need to be expensive, and we are dedicated to maturing the fair into the marketing and sales opportunity that is perfect for you and sensitive to the prevailing economic climate. The need for change and development has been marked, so please join us as we strive to evolve into the art fair that suits you.

Applications now open!

Online Applications CLICK HERE

What's Changing in 2012?

• A more selective fair for the quality galleries of Australia.
• No new applications for independent artists will be accepted into the main show in order to support the role of the gallery.
• A selection panel is in place for our Start section charged with selecting successful applying artists.
• For the first time, galleries are welcome to apply for Start to showcase solo presentations of their artists.
• A targeted corporate marketing campaign using our professional networks including banks, law firms, alumni groups and friends of museums.
• Associations with charities and institutions to benefit from their databases in support of their causes.
• To work together with many of Melbourne's galleries and city wide initiatives to cross promote and create more of a buzz throughout the city during the fair – late night openings on Flinders Lane, restaurant deals further promoting 'Eat your Heart out', tours to Artist Run Initiatives, walking gallery tours through the city.
• We will add a streamlined controversial and academic edge to the fair through panel discussions.
• Sophisticated and sleek visual branding
• Targeted visual marketing to different interested groups of potential clients – the creatives, the professionals, the home makers and more.

Application Details

Main Fair

Featuring both established and emerging galleries, Art Melbourne welcomes all galleries national and international to apply.

Online Applications Click HERE.

Applications close 1 March 2012. We cannot promise stands will still be available at this time due to an active and constant approval process, and therefore recommend early submission. Only galleries are allowed to apply for the main fair.

Start

New art for new collectors - an emerging artist showcase. Solo presentations by emerging artists, both galleries and non represented artists may apply. There are 21 stands available. All stands are sized at 8m2, costing a flat rate of $2,650 exc. GST.

Online Applications Click HERE.

Applications close 1 December 2011, at which time a panel of esteemed guest judges will review all submissions. Successful applicants will be announced and notified by email in February 2012.

We Have Been Told...

"As an artist and a gallerist, the show has provided invaluable connections and has been a great facilitator in forging sustainable relationships with collectors, curators and other artists. The Affordable Art Fair really is a unique platform I believe enhances engagement with the arts and general public while contributing greatly to the city's cultural landscape."
Jasper Knight, Artist

"Art Equity enjoyed the Art Melbourne event immensely. The large appreciative audience was receptive and eager to learn more about our artists and were a joy to interact with. We were kept busy every day and achieved solid art sales throughout the show. We are already looking forward and planning for next years show."
Ralph Hobbs, Art Director, Art Equity

"We both would like to say that all your team right from our first meeting in Sydney and the days in Melbourne were most helpful and supportive in every way. Everything we asked for was immediately attended to with lots of energy,style and charm that we believe supported our sales and marketing not only at the Fair but in the future.

Thanks again for a great week not only in sales but in Fun."
Tanya Stubbles and Zoltan Koteczky, Exhibitors

Meet the Director...

Tamsin Roberts joins the Art Melbourne team as Art Fair Director after 8 years in the Asian art market where she was founder of Affordable Art Beijing, an art fair for emerging artists, and Director/Owner of The Red T Space, an art gallery and creative space for emerging artists in Beijing. Tamsin most recently was responsible for launching and directing the prestigious British gallery, Ben Brown Fine Arts in Hong Kong. During her time, exhibitions included Ron Arad, Tony Bevan, Candida Höfer and Pablo Picasso.

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