Art Melbourne 2012 - Melbourne's Affordable Art Fair

24 – 27 May 2012

Royal Exhibition Building  Carlton

Presenting Partner

 


Applications Now Open.We believe buying art can provide a lifetime of enjoyment and inspiration and no one should miss this opportunity. Join us next May and feel inspired by the purchase of authentic pieces that you love.

About AAF Worldwide

When Will Ramsay founded the fair in 1999 his aim was to make contemporary art accessible to everyone, and to show you don't need to be an art expert or a millionaire to enjoy and buy art. Ten years on The Affordable Art Fair is a leading showcase for contemporary art.

 

How did it all start?

In 1996 Will opened Will's Art Warehouse in south west London to bridge the increasing interest in contemporary art and the London gallery scene. By concentrating on relatively unknown artists not carrying a premium for reputation, the gallery was able to offer works from £50 - £2,500 from a stable of over 150 artists. The response to Will's Art Warehouse encouraged Will to take his approach to the next level, and in October 1999 he launched the first Affordable Art Fair in Battersea Park. 10,000 visitors took advantage of the ease of buying, breadth of choice, affordable prices and user-friendly approach.

 

How has AAF grown?

In 2001 Will launched a second event in Battersea Park, the Spring Collection, to showcase entirely different artists from the Autumn Collection. Now over 23,000 people come to each London fair to enjoy the art exhibited by the 120 British and international galleries. In the same year he established a fair in the West Country; AAF Bristol now takes place every May.

This year AAF has been selected as one of the UK's coolest brands by an independent council and more than 2,500 members of the British public. As brands are unable to nominate themselves to be a CoolBrand, it just goes to show how much support the fair has from its visitors!

AAF has also become something of a global phenomenon with fairs taking place in Amsterdam, Paris, Brussels, New York, Milan and Singapore, while affiliate events include Sydney and Melbourne. Globally, 783,000 people have visited an Affordable Art Fair, buying over £120 million of art.

 

 


New York               22nd - 25th September 2011

London                   20th - 23rd October 2011

Amsterdam         27th - 30th October 2011  

Singapore             18th - 20th November 2011

Milan                      2nd - 5th February 2012

Brussels                 9th - 12th February 2012

Bristol                    11th - 13th May 2012